• Get answers to your most pressing agency problems - from someone who's been there before (twice).

    PowderKeg is a platform to fast-track and accelerate how you solve your most pressing agency problems. Whether you want to start, scale, or sell your agency.

     

    Built by a former Inc. 5000 agency owner with two successful agency exits.

     

    Get access to an online resource that’s jam-packed with helpful content, consulting, coaching, and a private community where you can ask questions, get feedback from experts, and exchange ideas with peers.

     

    Because no one goes to school to start, scale, or sell an agency.

     

    Join 100% Risk-Free - 30 Day Access

  • Starting Or Scaling An Agency Can Feel Like The Most Mentally Draining Business In The World.

    Trust me, I've been there. PowderKeg help agency owners overcome these headwinds (and many more) below.

    You feel like you're doing everything and there's no way to stop it.

    If "wearing many hats" feels like an understatement, then it's probably worth getting in touch with us. Don't live a life slowly sinking in 'agency-quicksand'.  

    You're having trouble winning more business and growing top-line revenue.

    Building a sales-driven organization may not be your strong suit. Whether it's closing business yourself or trying to find the right first sales hire, we can help.

    You have stressful clients that you can't afford to lose but don't want to keep.

    Don't feel like you can fire that annoying client "just yet"? Not all revenue is created equally. Let's make sure you are finding the right clients for your agency.

    You don't feel like you have the right processes, technology, or talent to scale.

    Building anything that scales requires consistency across individuals, departments, and the company itself. Often, building out standard operating procedures are last in line.

  • broken image

    Hi - I'm Zach Strauss. Founder of PowderKeg and the guy the "gurus" hate.

    Isn't it odd that all of these "7-figure agency gurus" can't actually prove they have built and sold a 7-figure agency? I'm changing that.

     

    Frustrated with seeing too many 20-year-old Instagram "agency gurus" scamming agency owners out of their money with high ticket courses, I've now turned my attention toward helping other agency owners solve their most pressing agency problems.

     

    I'm not a self-proclaimed anything, but I've started two marketing agencies, both with entirely different definitions of success.

     

    I led and grew one agency toward multiple awards, including:

    ...before selling to private equity for a life-changing amount.

     

    To make sure it wasn't a fluke, I also launched what many would label a "lifestyle agency." Yet, to me, it represents an agency no less successful than the other.

     

    The agency reached a $400,000 annual run rate in less than a year while I maintained a work-life balance by working only from Monday to Thursday. Ultimately, this agency was acquired in 2024.

  • There's A Science To Starting, Scaling, And If You Want -

    Selling Your Agency.

    We help with all three stages and divide what we share into 4 distinct pillars to help marketing agencies.

    Sales & Lead Generation

    How do you approach your own sales & marketing, how airtight are your contracts? What does your pricing model look like? What does your services stack look right? All of these variables lead to better productization.

    Internal Processes & Systems

    Processes include internal standard operating procedures, technology, the client delivery approach, and more. If you don't have the right processes in place, you can't scale profitably, and as mentioned before, profitability is the name of the game.

    Financial Models & Profitability

    If you can't scale or grow with a path to profitability, nothing else matters. If you're serious about selling your agency for a life-changing sum, then being profitable needs to be top of mind. Never apologize for driving profitability.

    People Management

    Do you have the 'right people on the bus'? Do you have a path to your approach from hiring, retention, and more? Without great people, you don't have a great agency.

  • Don't Take Our Word For It

    Hear from early PowderKeg members and agency owners like yourself.

    Andrew S - Founder

    Web Development Agency

    "The ability to ask quick questions about running and growing an agency and get first-hand responses in a moment is incomparable. I have saved so much time and headache by being a member of PowderKeg."

    Jeff T - CEO

    Social Media Marketing Agency

    "There have been many times before PowderKeg where I didn't know who to turn to for solid advice. Most people haven't run an agency, and our problems are different than other companies. The ability to log in, either find a course or guide, or ask a question and get an answer is so powerful."

    Suzanne R - Founder

    Digital Marketing Agency

    "It has been an incredible journey of growth and learning. The shared experiences and strategies from fellow agency owners have provided me with valuable insights that have directly impacted the growth of my business."

    Michael H - CEO

    HubSpot Marketing Agency

    "As the owner of a small marketing agency, joining this community of fellow agency owners has been a game-changer for me. The diverse perspectives and innovative ideas I've encountered have revolutionized the way I approach challenges and client engagements."

  • Get A 1 Minute Sneak Peek Of What's Inside PowderKeg

    When you become a PowderKeg Member, you unlock access to on-demand consulting plus videos, guides, playbooks, and more. Additionally, you become part of a community where you can ask questions and get answers to your most pressing growth problems. The best part? New videos, guides, playbooks, and more are added each month.

  • Examples Of What You Get In PowderKeg

    On-Demand Consulting: You Ask. I Answer.

    Have an agency problem and don't see already answered it in PowderKeg? Pose the question in our community and we'll answer your problem. It's consulting, but better.

    Mentoring & Live Monthly Coaching

    In our live coaching segments, we'll work to answer as many specific agency questions that our community members have. We'll walk through solving them in real time.

    Sales and Lead Generation Playbooks, Videos, and Guides

    Example Content Includes:

    • How To Put Your Prospecting On Autopilot
    • Understanding The 'Buying Brain'
    • How To Turn Your Clients Into Salespeople
    • Mastering The Customer Conversation
    • Done-For-You LinkedIn Outreach Tactics
    • How To Leverage Physical Items In Your Sales Process
    • How To Build A Referral Flywheel

    ...and much more

    Processes and Systems Playbooks, Videos, and Guides Systems

    Example Content Includes:

    • Workflow Optimization
    • Project Management Best Practices
    • Client Onboarding Systems
    • Quality Control Measures
    • Digital Asset Management
    • Marketing Automation Tools
    • Data Management and Analytics

    .. and much more.

    People Management Playbooks, Videos, and Guides

    Example Content Includes:

    • Identifying Talent Needs
    • Effective Recruitment Strategies
    • Interviewing and Selection Process
    • Onboarding and Training
    • Performance Management
    • Fostering a Positive Workplace Culture
    • Employee Engagement and Satisfaction

    ...and much more.

    Profitability and Finance Playbooks, Videos, and Guides

    Example Content Includes:

    • Financial Planning for Agencies
    • Revenue Generation Models
    • Cost Management and Reduction
    • Productization Pricing Strategies
    • Client Relationship and Retention for Profit
    • Cash Flow Management
    • Understanding Financial Statements

    ...and much more.

  • PowderKeg Membership Tiers

    Actionable advice shouldn't require you to pay $10,000 for a course. 

    Get free access to PowderKeg for 30 days, and then it's just $47/month.

    The best part?

    If PowderKeg doesn't pay for itself in the first 12 months, we'll give you your money back - no questions asked.

    Recommended

    broken image

    Monthly PowderKeg Access

    Free 30-Day Access

    No Credit Card Required

    Then $47/Month After The Trial

    & Cancel Anytime

    What's Included? 

    • Access to an exclusive, private community
    • On-Demand Consulting & Coaching
    • Over 50+ people and process guides, video courses, and strategic insights
    • Over 50+ profitability and productization guides, video courses, and strategic insights
    • Webinars & interactive Q&A sessions
    • Access to our "You Ask. We Answer." spaces
    • Access to our Tools & Technology courses and guides
    • An ever-growing content library
    • To-the-point content
    • Money-back Guarentee

    BONUS: Get a FREE copy of the sales book that changed my life - 'NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making'

    broken image

    One-On-One

    Growth Help

    $3,425/Month

    Contact To View Availability & Reserved For Only 5 Agencies At A Time 

    What's Included? 

    • Everything in the PowderKeg Monthly Membership
    • PLUS 7 hours of one-on-one private consulting and execution for any specific agency problem that you might be facing. It's like hiring a new team member.

  • You Ask. I Answer.

    I'll always shoot you straight.

  • Become A Monthly PowderKeg Member

    Fill out the information below so we can confirm onboarding and access to PowderKeg.

Cookie Use
We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
Learn More