I built and sold two agencies. Let me show you the playbook.
Most agency owners are figuring it out alone, making expensive mistakes that someone who's already been through it could have prevented in a 5-minute conversation. PowderKeg gives you direct access to an operator who has built, scaled, and sold two agencies and three companies total. I'll tell you what to do, what to stop doing, and how to stack the odds in your favor.
"Just one cold outreach tactic Zach recommended (and showed how to execute) generated $60K in reccuring revenue for my agency. Not bad for $297."
Success is a numbers game.
I'm here to change your numbers.
Every decision you make as an agency owner either increases or decreases your probability of success. The problem is, you're making hundreds of these decisions with no pattern recognition, no operator experience, and no one who's already made (and survived) the expensive mistakes.
That's what PowderKeg changes. You get direct, ongoing access to someone who has been through the entire agency lifecycle twice: the early hustle, the first hires, the scaling pain, the operational chaos, and the exit. I'll tell you the things you shouldn't be doing that are killing your growth. I'll tell you what to do instead. And I'll show you how AI changes the math on all of it.
This isn't a course you watch and forget. This isn't a Slack channel with a thousand strangers. This is an operating system run by someone who's done it, built specifically to increase the probability that you'll do it too.
I didn't read about running an agency. I did it. Twice.
I'm Zach Strauss. I've built and sold two agencies and three companies total. I started as an individual contributor, earned Rep of the Year, and worked my way to the CEO seat. I've been the agency owner who was the entire sales team, the owner who hired the wrong people, the owner who figured out how to build systems that scaled, and the owner who sold on the other side. My companies have been recognized on the Inc. 5000 four times and named the fastest growing company in our category twice. I'm not a coach. I'm not a consultant. I'm an operator who's already done exactly what you're trying to do.
You won't find me flaunting a rented Lambo in Miami. I have 4 kids under 4, a house in the suburbs, and a constant need for a good cup of coffee. I just happen to know how to build high performing companies extremely well.
Direct access to the operator.
A library that gets smarter every week.
PowderKeg isn't a community where you scroll through posts from strangers. It's direct, ongoing access to me, plus a continuously growing library of short, tactical video guides, templates, prompts, and frameworks built specifically for agency owners. Log in, grab what you need, ask me anything, implement it today.
Kill the Proposal Time Suck Forever
How I turned 8-hour proposals into 45-minute proposals using AI without losing a single close. The exact workflow, step by step.
The Agency Pipeline System
The exact new business system I ran across two agencies. Prospecting, nurturing, qualifying, and closing without feast-or-famine cycles.
Client Onboarding SOP (Plug and Play)
Stop reinventing onboarding for every client. This SOP handles intake, kickoff, and project setup so your team runs it without you.
The Pricing Conversation I Wish I Had Sooner
How to restructure your pricing from hourly/project to value-based retainers. The framework, the script, and the math behind it.
AI Client Strategy Deck in 30 Minutes
Prompts that build competitive analysis, audience insights, and strategic recommendations. Your client will think it took a week.
The Hiring Mistake That Almost Killed My First Agency
I hired for skill when I should have hired for system. Here's the framework I use now and why it changes everything about your team.
The Operator's Playbook
Weekly Video Guides from Zach
3-4 new short, tactical videos every week. Not theory. The specific things I did, the mistakes I made, and what I'd do differently.
Plug-and-Play Templates
Proposals, SOPs, pricing models, onboarding flows, campaign templates. Download, customize, deploy today.
AI Prompt Library
Tested prompts for every agency function. Client strategy, content creation, prospecting, reporting, competitive intel.
Implementation Playbooks
Step-by-step systems for the hard parts: pricing, hiring, new business, operations, and AI implementation.
Direct Access + Peer Network
Ask Zach Anything
Post your challenge, get a direct response from me. Not a community manager. Not a chatbot. The guy who's built and sold two agencies.
Monthly Live Roundtables
Bring real agency problems. Get real answers. These aren't webinars. They're working sessions where we solve things together.
Owner Hot Seats
Quarterly deep dives on a member's real challenge. Pricing, hiring, client retention, growth. You learn as much watching as participating.
Agency Owner Network
A curated group of agency owners. Share referrals, compare tools, discuss pricing, find white-label partners.