Hire Us To Roll Up Our Sleeves and optimize Your Agency
This goes way beyond traditional coaching or consulting. In this program, you’re hiring us to become a fractional leader on your team to identify, prioritize, and execute on solving the most pressing problems your agency faces.
"PowderKeg has changed the way we approach creating both short and long term value inside of our agency. I can't recommend their services enough."
Jeff B. - CEO
One-On-One Agency Services
We Become Part Of Your Team
Pull in our team to help in all of the categories below, however, it’s okay if you have a specific headwind that you need us to help you address.
New Customer Acquisition
If you can’t build a repeatable, predictable, and scalable sales & marketing system for your agency, you’re never going to scale the way you want.
Whether it’s engineering your sales process, building collateral, hiring, implementing a CRM, and more – we’re here to help.
Financial Management
Never apologize for wanting to drive profitability. It should be one of your biggest north stars. Profitability is one of the most powerful units of measurement.
It clearly shares when people have a great business model or if they have a lackluster one. We’ll make sure you’re viewing your agency from a point of profitability.
Processes and Technology
Let’s make sure you’re truly ‘building to scale’. This means auditing, cutting, adding, and implementing the right processes and technology so you can scale as you see fit.
You might have the right processes and technology for your current state, but do you have them for your future state? We can help ensure you don’t go into ‘process debt’ or ‘technical debt’.
Pricing & Productization
Do not get into one of the biggest traps most agencies fall into: a world of ‘project’ or ‘hourly’ consulting.
You should always be looking for ways to productize your service model. Often, this is derived with the help of an outsider who can objectively tell you what you should be doing when it comes to pricing and productization.
People Management & Organizational Development
If you cannot attract and retain the right talent to scale, you’re going to put yourself into a vicious flywheel of no-growth and a ton of headaches.
A great hire can make your agency. A mis-hire (and not firing that mis-hire fast enough) can erode your margins, culture, and your overall mental state. Let’s make sure you have the right people on the bus and/or are preparing to have the right people on the bus.
Customer Management & Retention
Even if you can add more clients than you lose through a powerful sales engine – you’re going to miss out on a ton of value-building by not improving your overall customer lifetime value.
We’ll help put together the right strategy, processes, and documentation so you can maximize your CLTV.
Over 100+ agencies widened the gap against their competition with PowderKeg
How We Get Started
here's what a typical approach looks like
1
Audit
Everything begins with an understanding of your current state.
We’ll combine multiple calls with our Audit Intake checklist to help both sides really understand the current state of your agency. This usually takes 1-2 weeks max.
2
Align
After completing the Audit, it’s time for both sides to properly organize and prioritize the biggest issues to start tackling.
Maybe it starts with People, or maybe we start with Processes, or maybe Productization. Aligning after the audit will help us all decide how to pursue Action. This takes 1-2 weeks max.
3
Activate
Like any good task list, the goal to to start solving the problems that we’ve signed after the audit.
We’ll continue this process on a monthly basis until there’s nothing left to solve inside of your agency. You’re the ultimate decider of when we’re ‘finished’. This usually starts after the first 2-4 weeks.
I solve complex B2B sales and marketing problems on short notice.
I know how the right sales and marketing can result in hyper-growth. Previously, I was the Founder & Managing Director of Grey Matter: a B2B marketing & sales agency. I grew the company to the following:
- 998th fastest-growing company in the U.S. in 2023 on the Inc. 5000 list.
- The fastest-growing company in Dayton, Ohio, according to Inc. Magazine's 2023 Inc. 5000.
- The Cincinnati Business Courier award for the fastest-growing company in the Greater Cincinnati area in 2023.
- The 95th spot as the fastest-growing company in the Midwest in 2023, as recognized by Inc Magazine's Midwest Regional awards.
Don't Take Our Word For it
revenue operations results
I focus on results, Not vanity metrics
When it comes to fixing your entire revenue operations or a specific marketing or sales headwind, my north start is the same: generate more revenue.
108 New Deals & $8.5 Million in Revenue
A B2B manufacturer generated $8.5 Million in revenue and they invested $40,500 for the whole year.
38% Increase Year over Year In Leads
228 Leads in 2.5 Months
14.52X Engagement ROI
A B2B promotional products manufacturing company realized a 14.52X ROI when we implemented the Agile Acquisition methodology to their business.